Minera Boleo is the main economic source and employment generator for Santa Rosalía and a key company for the economic development of Baja California Sur. Due to its operations -extraction of copper, zinc, and cobalt-, it is vulnerable to contingencies or crises derived from internal or external factors that impact its reputation. It is permanently supervised, its compliance with labor, environmental, and mining laws and regulations; and it is under the scrutiny of the media, social organizations, and the community. 

At Ventura Comunicaciones, we carry out a Corporate Communication Program to improve and strengthen its image in the community and generate a positive and preventive work environment. 

Activities: 

•    Public Relations Program to spread corporate actions, sustainability, environment, and social responsibility actions

•    Internal Communication Program 

•    Social media strategy and management 

•    Training courses 

•    Institutional relations 

•    Crisis management prevention

•    Issues Management 

Minera Boleo has efficiently structured its communication through the several means it uses to disseminate its actions and has strengthened the relationship it maintains with its different key stakeholders – employees, suppliers, authorities, the media, and the community.

Minera Boleo’s social media are currently the main communication and interaction means in the community where it operates, its social responsibility actions and sustainability are disseminated; as well as activities of coexistence and help to the community; and civil protection protocols in cases of earthquakes, tropical storms or hurricanes.

Today, Minera Boleo has a better prevention culture, and employees are better prepared to coordinate and communicate in the event of any issue or crisis.