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Conquer your audience first, then make them customers

 

 

Today, successful organizations carry out digital communication actions to inform, influence, attract interest in their products and services, generate allies, and sell.
A communication strategy focused on measurable business objectives, with planned actions and focused, attractive and divergent content, are the keys to success. You are ready?

 

At Ventura Communications, we provide advice to organizations to reach the maturity of their digital ecosystem, with digital plans and tools to achieve greater visibility, strengthen their image and reputation, position their brand, spread their messages or commercial offer, generating communication opportunities, and of business.

1. Digital Ecosystem

We manage the digital ecosystem of organizations to generate visits, achieve a prominent search engine positioning, facilitate their growth, interaction, and relationship with key audiences.

 

We create stories with a narrative that attracts, inspires, and connects, drives action, reflecting the identity and values ​​of an organization, brand, product, or service.

 

•   Website, microsite and blog design
  • Conceptualization, design, structure, content, and programming
  • Graphic identity manual and communication guidelines
  • SEO positioning strategies

 

•   Social media activation
  • Communication policies for the use of social media
  • Differentiated content strategies

 

• Community management
  • Production of focused, attractive and divergent content in several formats, according to the user profile and characteristics of each social network
  • Publication plan according to key dates calendar
  • Permanent management to promote interaction and identify communication opportunities

 

•   Organic communication campaigns (SEO) and paid (SEM) on the web and social media, aimed at audiences with specific characteristics and interests

 

•   Metrics analysis
  • Website performance, growth, and reach of social media posts and message effectiveness
  • Website performance, growth, and reach of social media posts and message effectiveness

2. Inbound Communication

Today, corporate communication, social responsibility, and public affairs strategies are supported by digital communication actions. Organizations must have a digital ecosystem that allows them to control their communication flows and focus their messages on their different key stakeholders, to generate knowledge and influence the agenda and public debate.

 

•   SEO positioning strategy of organizations as influencers on issues in their economic sector

 

•   Inbound communication strategy to inform, relate, generate allies, and communication with key stakeholders.
  • Use of digital tools to attract (e-mailing, landing pages, blog, pop-ups, e-books, forms, etc.)
  • Google Adwords, Facebook, and Twitter paid media campaigns
  • Contact management, segmentation of key stakeholders to follow up on actions and communication tools with each one
  • Permanent communication with allies generated (e-mailing, blog, newsletter, etc.)

 

•   Metrics Analysis
  • Website performance, reach and impressions of social media posts, the effectiveness of messages and communication tools
  • Quantitative and qualitative analysis based on metrics performance

 

*Our alliance with RD Station, allows us to offer our clients the best digital platform to systematize the processes of the digital communication strategy, facilitate web positioning and content on search engines, and use digital tools to spread messages and attract key audiences.

3. Inbound Marketing

We integrate the RD Station platform so that the positioning and marketing strategy of the organizations is aligned, optimizes resources, and accompanies them in the process of attracting, communicating, relating, and closing sales with potential customers.

 

• Strategies and programs
  • Marketing automation
  • Use of digital tools to attract (email marketing, landing pages, blog, pop-ups, e-books, forms, etc.)
  • Organic and paid social media campaigns
  • Qualified leads management, segmentation, and monitoring
  • Results evaluation to optimize ROI processes and measures

4. Issues management and social media crises

Due to the rise and penetration of social media, there is more chance that organization crises will go public and viral news, this promotes event escalation and increases damage to reputation in a short time

 

We develop strategies and response plans for managing social media, based on a diagnosis, to distinguish an eventuality, such as a trending topic without significance and limited impact, from a larger event.

 

•   Plan for attention to breaking news or critical issues in social media, strategic recommendations, actions, monitoring, and evaluation, to avoid an event escalation
•   Crisis management in social media, action planning, strategic recommendations, monitoring and analysis of the evolution of the crisis
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