The Mexican beverages industry has a permanent commitment to social responsibility, promoting several actions to improve active and healthy lifestyles through communication campaigns, professional sports events sponsorship, school events, and family coexistence. 

In 2013, the Mexican Beverages Association (ANPRAC) launched the campaign Cónocete, Actívate, Equilíbrate (Know yourself, Get active, Balance yourself), in order to raise awareness among the Mexican population about the importance of knowing our health condition, maintaining an energy balance between the calories we eat and the ones we spend, as well as practicing some type of physical activity or sport. 

At Ventura Communications, we participated in the conceptualization, design and promotion of the campaign, which included: 

• Creation of spots for radio and television, and advertisements innewspapers and magazines

• Outdoor advertising such asbillboardsand bus stops 

• Press conference to launch the campaign

• Radio and television interviews

• Preparation of teaching materials for children, youth and teachers

• Website

Also, as part of the campaign, several activities were carried out: 

• Talks in schools by nutritionists and health specialists

• Participation in sporting events and family life