ECOCE is a civil association sponsored by the food and beverage industry, its mission is to promote a culture of recycling and environment protection. It manages the National Plan for the Management of Urban Solid Waste, and carries out cleaning campaigns in public areas such as beaches, squares and parks; coordinates the ECO-RETO educational program for the recovery of post-consumer packaging in primary and high schools; and develops communication campaigns aimed at the Mexican population to promote the recycling of PET, aluminum and other materials containers.

At Ventura Comunicaciones we developed the Corporate Communication Program to strengthen and consolidate ECOCE’s image and reputation as a leader in environmental sustainability.

Activities:

•   Strategy and planning of corporate communication and public relations

•   ECO-RETO program coordination and promotion

•   Recycling campaigns promotion

•   Institutional relations

•   Digital communication

•   Awareness campaigns in the media

ECOCE is a business reference for environmental protection in Mexico and other countries. It promotes shared responsibility -government, industry and community-, which translates into concrete actions aimed at solving the problem of the final disposal of urban solid waste.