All crisis management carries with it the seeds of success and the causes of failure
Through a diagnosis of vulnerabilities and communication audit, we work with organizations in the design of crisis management programs to generate a corporate culture of prevention, which helps to mitigate and resolve any contingency promptly, identify vulnerable issues and carry out corrective actions, as well as provide a timely response to unexpected emergencies that put the continuity of operations at risk and cause damage to the reputation
During the crisis, we help organizations design the response strategy, the formation of teams of multidisciplinary professionals to attend to each aspect of the emergency, establish permanent communication with all the affected public, and carry out mitigation and containment actions.
The environments where a crisis originates are never the same, nor are the escalation of events, their scope and damage. However, each crisis, regardless of its origin, has particularities that must be managed based on a strategy that includes knowledge of similar experiences, analysis of available information and a lot of creativity to offer the best solution.
Once the emergency is resolved, organizations must return to normality; comply with public commitments and compensate for damages. The recovery stage is crucial, since it contains the seed of a new crisis or an opportunity to reposition the organization successfully.
At this stage, we work with the organizations to give continuity to the mitigation and response actions, we carry out an evaluation to identify areas of opportunity and draw lessons. Measures for improvement can be proposed from this exercise, and the crisis can be transformed into an opportunity. Every crisis brings a lesson and reveals vulnerable areas or aspects of risk that the organization had not considered.
Due to the rise and penetration of social networks in all productive sectors, there are more possibilities for crises to become public and viral news, this promotes the escalation of events and increases the damage to the reputation of organizations in a short time.
In corporate crises, we develop strategies and response plans for the management of social media, based on a diagnosis, to distinguish an eventuality (a trending topic without significance and limited impact) from a true crisis and act accordingly. Knowing what to do in both cases and managing the digital ecosystem promptly is essential to prevent further damage, and not to overreact in the heat of a sterile debate without significance.
OBJECTIVE:
To train the management team in Crisis Management to establish a committee that can respond promptly to any emergency that puts the operations and viability of an organization at risk.
PROGRAM:
• Overview of Crisis Management in organizations
• Crisis Management Committee: team building, roles, and responsibilities
• Comprehensive System: preparation, action, and recovery
• Techniques and procedures
• Contingency plans
• Communication flows with key audiences and service policies
• Media, public opinion and perception
• Institutional Relations
DURATION:
8 hours (4 hours theory-review of practical cases and 4 hours of a simulation)
At Ventura Comunicaciones we have extensive experience conducting drills in controlled and safe environments.
In a day of 8-16 hours, we subject the executive team of an organization to a crisis with the greatest possible realism to train them and extract various lessons that will later be formative in daily operations.
A drill equals trust, it offers a space where people can take risks, the team can make decisions and take right or wrong actions. Only in this way is it possible to discover problems and variants that had not been considered, new and valuable ideas are generated with the intention of establishing useful standards and integrating them into security and crisis response protocols.
It is an excellent opportunity to form high-level teams, test the skills of its members and their performance in highly stressful situations, it is also an opportunity to strengthen cohesion and trust among the team, since it also promotes a group exercise of self-awareness. that encourages the exchange of points of view, feelings and reactions of the people who interact.
The drills are part of the prevention programs and crisis management plans of companies and public agencies concerned about the safety of their operations and the well-being and protection of their key publics; they are carried out periodically as part of its corporate culture to form high-level teams that are prepared for the timely attention of any contingency that violates the viability of an organization.
Organizations that periodically carry out this type of drills offer greater certainty of reacting successfully to an eventuality, than those that do not have drills integrated into their corporate culture in their prevention protocols.
